Category Archives for "Marketing"

Jul 08

How to Strengthen Your Marketing Message

By Carmen Reed-Gilkison | Marketing

unsplash-logorawpixel A Strong Marketing Message Will Make a Huge Difference in Your Lead Generation Strategies. * This is the second article in a 5-part series. Click this link to read the first article.A marketing message is simply a statement or phrase that you use to communicate information about your business to others. A strong marketing […]

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Jun 24

How to Identify Your Target Market

By Carmen Reed-Gilkison | Marketing

unsplash-logoCraig Whitehead Determining Your Target Market is Your First Job as a Business Owner  This article is the first of a 5-step series that will show you to how to bring a high number of qualified leads into your business.Qualified leads are the group of people who are most likely to buy from you – […]

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Jan 22

Mission, Vision & Values Statements… Really?

By Carmen Reed-Gilkison | Blog Articles

Yes, really…You might be thinking:  Isn’t that so yesterday? ​Do they actually get used? Does it really help? We get it. But here’s the thing…80% of businesses fail within the first 18 months. (Forbes)Now combine that grim stat with ample evidence that businesses who have Mission and Vision Statements “outperform those who do not.” (Bain and Company). Mission and Vision Statements, […]

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