What's the deal with hashtags anyway?
I remember when that symbol only showed up on the telephone and was known as the pound sign. I can travel farther back in my memories to when they were the tic tac toe boards I played on as a child.
Today's hashtags hold more power than their ancestors (okay, now I feel old).
Hashtags are a powerful search tool. For instance, if you have a pizza shop, using "#pizza" will help people find you when they are searching for pizza.
I like to think of hashtags as magnets.
Using the right hashtag in your posts will help you attract your ideal customers. If that doesn't compel you to start using them I don't know what will.
If learning to use the tic tac toe board for social media marketing isn't enough, correct hashtag use varies on each social platform.
Yep, there are always more rules, and things to remember aren't there?
Can't the social platforms all get together and create a "Standard Operating Procedures" rule book that works across the internet?
That would be helpful.
There may not be a universal SOP to refer to, but they do provide guidance on their "help" forums:
I've got some tips of my own:
So, there you have it! We've hash(tagged) it out! I hope you find and get found using the powerful little hashtag.
If you have any questions, post them in the comments below. Happy hashtagging!