Marketing Outside the Box: Trick or Treat?

By Carmen Reed-Gilkison | Blog Articles

Oct 17

With Halloween coming up I want to remind everyone that holidays, and seasonal or local events are “da’ bomb” for jump-starting your business marketing! (You ARE marketing right?) For Halloween, go all out with decorating to attract attention. Hold a costume contest. No matter what type of business you have, you can give out prizes for the best costume. The more you put into it the better the turnout. Since turnout = potential customers….well, you get my drift.

If you’re not a member of your local Chamber of Commerce, let’s get that done pronto! Marketing requires networking and local memberships are the key to great local networking. Keep an eye on the Chamber of Commerce events calendar, news stories, etc. for topics you can use to create relevant marketing campaigns all year long.

The word “campaign” sounds kind of stuffy, and maybe even difficult, but it’s simply the advertising you do to accompany an event. Got a sale coming up, or is it Homecoming at the High School? All the things you do to advertise your offers around those events are your marketing campaign(s).

The more you do to create events in your business and get the word out about those events, the more new customers you are going to attract. Getting the word out is where networking comes in. To take things to the next level, start posting on social media regularly if you aren’t doing so already.  

Let’s talk about customer experience. When you built your business, did you consider what the customer’s journey through your sales process looks and feels like? If not, you might stop and give some thought to the customer’s voyage from their first interaction with your business (in store, online, phone, advertisement, etc.) and all steps in between to the final step – a sale – or, no sale. This will help you better refine, target, and nurture your customer relationships, figure out where there may be gaps and improve the experience. Happy customers mean word of mouth referrals and return customers.

Are you leaving money on the table? If you simply let your customers come and buy an item or a service and you don’t look for opportunities to offer other products or service you just may be. To help streamline this for yourself and your employees create a list of products or services that you sell that complement each other. When a customer purchases one, show them the benefit they will gain by purchasing the additional item. Focusing on the benefit they will receive is the key.

As you build relationships with your clients and learn a little more about them, you can use special dates (birthdays, anniversaries, etc.) in your marketing strategy. If you know that they have a birthday or important anniversary coming up, send them a quick email beforehand acknowledging the event and suggesting related products or services. People really appreciate and remember when you take the time to acknowledge important events in their life. The bonus for you is that engaging with your customers in this way increases the overall lifetime value of the relationship to your business.

So, tell me in the comments below; what ‘outside the box’ marketing methods have you tried and how did they work?
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